AEG and Cup Noodles® Launch Strategic Partnership With the LA Kings and Ontario Reign

November 17, 2022 12:32 PM Eastern Standard Time GARDENA, Calif.--(BUSINESS WIRE)--AEG, the world's leading sports and live entertainment company, ...

November 17, 2022
9:54 PM

November 17, 2022 12:32 PM Eastern Standard Time GARDENA, Calif.--(BUSINESS WIRE)--AEG, the world's leading sports and live entertainment company, has announced a new marketing partnership with Cup Noodles, one of the beloved brands by Nissin Foods USA. The multiyear agreement, brokered by AEG Global Partnerships, makes Cup Noodles an official partner of the LA Kings (NHL) and the Ontario Reign (AHL). Additionally, the partnership marks the brand's first official entry into the National Hockey League, deepening its ties to enthusiastic hockey fans and Southern California's professional sports community.